Little by Little
Jinjae Lee
Software Designer
I design software that turns complexity into tools people can actually use. I focus on creating interactions that seamlessly bridge humans and technology, enabling users to achieve more with less. Based in London and Seoul.
Currently designing AI products at Pigment, with past experience leading design at QuotaLab, Flex, Hyundai Motors, early-stage startups, and design studios—spanning AI, SaaS, HR, finance, and infotainment systems.
Works
Severance Payroll — Flex 2.0
Designed a severance payroll system for Flex Payroll 2.0, 10x faster than others, with automated calculations, a streamlined review process, and easy manual adjustments.
ccNC Infotainment OS — Hyundai
Defined the concept and overall UX for ccNC, Hyundai’s next-gen infotainment system, focusing on intuitive, scalable designs for features like integrated search, control panels, and vehicle settings.
-> Promo Video
Corporate Meetings 2.0 — Quotabook
Redesigned meeting tools for consent, board, and shareholders' meetings with consistent UX, customizable templates, bulk editing, and integrated communication, enhancing workflows, usability, and engagement.
Product Design Basic Course — Coloso
Created a product design course for beginners, teaching how to build SaaS products from 0 to 1. It covers product strategy, problem definition, object-oriented design, and modular design, with practical, hands-on projects.
2025 Goals
Launch Personal Site
Master Pigment
Finish AI Engineering Course
Create Framer Templates
Learn French
Build a Workout Routine
Launch Side Project
Notes
Writing without AI
It has been more than six months since I started using ChatGPT to help with my writing in English. Over time, I’ve noticed a growing hesitation whenever I try to write without it. Sometimes, I even delay writing if I don’t have an internet connection.
I’ve realized that relying on AI has made me lazier and more dependent when creating something new. While these tools help me explore ideas and find examples, they don’t always help me move forward in a meaningful way.
Jan 6, 2025